---
title: Swimlane Content, User Content, and Integrated Marketplace
slug: solutions/swimlane-content-user-content-and-integrated-marketplace
docTags: 
createdAt: 2026-03-27T06:27:41.786Z
---

AI SOC includes components (for example, threat intelligence vendor interaction components) that also appear in the **Integrated Marketplace**. How Turbine **tags** content affects what the Marketplace shows as installed.

### The Behavior

- Content you install from **Library** → **Swimlane Content** is tagged as **Swimlane Content**.
- If the same logical content is **moved** to another tenant (for example, export and import, or promotion between tenants), the **destination** tenant typically treats that copy as **User Content**, not Swimlane Content.

### Impact

| **Topic**              | **What to expect**                                                                                                                                                        |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Marketplace status** | The Integrated Marketplace may **not** show the item as **Installed** on the destination tenant. **Install** can remain available.                                        |
| **Overwrite risk**     | Choosing **Install** from the Marketplace when promoted content already exists may **overwrite** that content and tenant-specific changes.                                |
| **Version drift**      | Installing or updating from the Marketplace without comparing versions can introduce **regressions** or mismatches versus promoted content that was customized or pinned. |

### Recommended Practices

| **Scenario**           | **Recommended action**                                                                                                                                                           |
| ---------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Initial setup**      | Where possible, install AI SOC and related Marketplace items **from Swimlane Content / Marketplace in each tenant** so tagging and update paths stay consistent.                 |
| **Promotion workflow** | If you rely on promoted copies, treat them as a **snapshot**. Do **not** reinstall the same Marketplace package on top unless you intend a **full reset** or controlled upgrade. |
| **Version control**    | Before using **Install** from the Marketplace on a tenant that already has promoted content, **compare** Marketplace version and behavior to what is already installed.          |

:::hint{type="info"}
After content is migrated and treated as **User Content**, the Marketplace update path may not match promoted copies. Coordinate with your administrator before overwriting.
:::